Good grooming is an essential part of projecting a great image Grooming constitutes the condition of what is worn and your personal hygiene. I know that when girls are training for their Diplomas or certification that there are strict rules on how they have to present themselves. Somehow, that … [Read more...]
Uniforms
One of the most contentious issues I had with staff was over uniform. Everyone wants to look good when they are at work, but how as a salon owner do you go about choosing a uniform that suits every therapist you have working for you? Everyone has their own unique … [Read more...]
Salon Image and Style – Interview with Ann Reinten on ‘My Private Stylist’
In this exclusive interview, I talk with Ann Reinten, owner of Image Innovators and the My Private Stylist online styling program on how important it is to look and feel good, whatever position you hold and how using a style program can help individuals and salons achieve a great image. … [Read more...]
Seeing is Believing
To see and believe are closely aligned. When you meet someone for the first time you have an expectation or assumed image in your mind of how that person should look. If for whatever reason they fall short of what your have pictured, then their credibility is reduced. What’s your … [Read more...]
Your Total Image
When it comes to creating a great first impression, yes, what people see is important, but it’s not all about what you wear. There are so many other aspects of your impression that you need to contemplate. When we are looking to define your Image or brand we do so … [Read more...]
How do people see you?
How people see you really is important for you to understand. I know I am emphasizing the point here, but so many salon owners, therapists and stylists for that matter, just don’t give it a second thought, and arrive in to work looking like something the cat dragged in... no … [Read more...]
The Most Important Elements of Making a Great Impression
There are 4 aspects to making a great impression on others, and they are all subliminal. It happens without thinking, and is worth being aware of, as these factors are what people judge you on in relation to how trustworthy you are. The most important areas to get right are: … [Read more...]
Lasting Impressions
The lasting impression you have on a person is equally important as the first impression you make. Building rapport can be tricky, and so if you have made the effort to connect with your client in your presentation and communication style, the last thing you want is for all of … [Read more...]
Stereotypes
If you wear clothes that are typical of a certain stereotype, then people may judge that you have all of the other traits of that type of person. Do you dress typically of the type of person others would expect to find in the business you work in? Consider your … [Read more...]
First Impressions
First Impressions are the most powerful of all encounters you will make with others, especially your potential clients How you look, act and behave can make the difference as to whether they want to get to know you better, and develop a relationship with you, which of course can result … [Read more...]