It’s a salon owner’s dream, to own a salon that could attract a person of celebrity status. Entertaining celebrities helps position your salon as being cool and ‘the place to go’, even though they can be demanding. Their presence can create a buzz of excitement, or an air of distinction … [Read more...]
Client Retention: Do you delight your clients?
Do you delight your clients? As I grew up my mum always taught me to treat others just as I wanted to be treated. In business however, the slight twist to that philosophy is to treat your clients the way they want to be treated. It's the golden rule of … [Read more...]
The Formula for Salon Success
Hey Salon Owners, I hate to say it, but it's true... If you’re marketing helter skelter like most salon owners out there, you're already making it harder than it needs to be! Stop! And think about what you are doing. I know, I wasted thousands of dollars every month … [Read more...]
Creating Positive Change
What stops you from making positive change in you and your business? As individuals we are our own worst enemies sometimes when it comes to building success. It can be fear, laziness, indifference or lack of time and resources. Have you ever come up with excuses as to why you … [Read more...]
What is Branding?
Branding is all about having an identity, it is something that anyone can see, touch and experience, that provides them with conformation that you are who you say you are and what you say you are. In the salon industry, a highly service based industry, branding is very important, as … [Read more...]
Your Extended Image
Its quite possible that many of you have taken yourself off to another salon for a treatment and found that the experience was not as good as you had hoped it would be. Maybe the room was untidy, not fresh, clean, or looked disorganised. Your work area is a reflection … [Read more...]
Posture
Your posture is part of your non verbal communication Posture can demonstrate confidence, poise, presence, or it can demonstrate insecurity, fear, boredom or sheer laziness. How you hold your head, how you sit, walk and stand all constitute posture behaviour. How you move and carry yourself … [Read more...]
Grooming
Good grooming is an essential part of projecting a great image Grooming constitutes the condition of what is worn and your personal hygiene. I know that when girls are training for their Diplomas or certification that there are strict rules on how they have to present themselves. Somehow, that … [Read more...]
Uniforms
One of the most contentious issues I had with staff was over uniform. Everyone wants to look good when they are at work, but how as a salon owner do you go about choosing a uniform that suits every therapist you have working for you? Everyone has their own unique … [Read more...]
Salon Image and Style – Interview with Ann Reinten on ‘My Private Stylist’
In this exclusive interview, I talk with Ann Reinten, owner of Image Innovators and the My Private Stylist online styling program on how important it is to look and feel good, whatever position you hold and how using a style program can help individuals and salons achieve a great image. … [Read more...]
