Client Retention: Do you delight your clients?

Do you delight your clients?

As I grew up my mum always taught me to treat others just as I wanted to be treated. In business however, the slight twist to that philosophy is to treat your clients the way they want to be treated. It’s the golden rule of etiquette that you find out about when you do my Business 4 Beauty program.

The purpose of this rule is simple. Delighting your customers turns them into loyal clients, makes them reluctant to leave, and they are more likely to refer your business to family and friends.

In fact, according to Nielson, 92% of people trust recommendations from family and friends and 77% are more likely to buy when having learnt about it from these sources.

Have I got your attention?

Well if I haven’t, hear this!

According to a customer experience impact report, 89% of customers began doing business with a competitor following a poor customer experience. Not only does that hurt your bottom line but Harvard business review also report that 48% who have a negative experience tell at least 10 other people, which actively hurts your brand and discourages others from even thinking about trying your salon.

Do you see where I am heading here?

You can’t afford to not delight your clients and risk them leaving.

It is that tenuous!

So don’t despair, I am releasing my free video series this week on how to attract more loyal clients and make more money. This series takes you through the 5 essential elements you need to be successful, and position your business for high performance and profit.

Five videos, all with downloadable PDF worksheets that you can use straight away in your salon. This information has never been presented for salons before in such detail, you don’t want to miss it.

All you have to do to get your hands on this series is register below.