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You are here: Home / Archives for personal branding

What’s The Cost Of Not Knowing?

18 February, 2014

It’s not what the program costs, it's what it will cost you if you don’t do it! This is a take on a famous Jim Rohn quote , but it is true. In salons today, owners are constantly being challenged - by staff, suppliers, by your competition, your clients. The … [Read more...]

Retailing: How Lack Of It Can Affect Your Profitability

11 February, 2014

Are you one of the many salon owners out there feeling frustrated over staff not recommending and selling retail? It's a problem. A big problem, one that can seriously affect your profitability. One that I have experienced, and many other salons are experiencing right now too. What is it? Is … [Read more...]

Complacency- How It Can Stifle Your Business

30 January, 2014

Complacency is feeling secure, or smug about your current situation, but being blindly unaware of the potential danger or trouble that might be looming. Complacency causes salon owners to think "she'll be right mate! I know what I'm doing!" Until, tragedy hits, or your accountant tells you that … [Read more...]

Creating a Profitable Beauty Salon

14 January, 2014

Interview with Charlotte Howard, award winning hair Artist, Author, Beauty Salon Success mentor and Speaker. Charlotte Howard is an Award-winning Hair Artist, Author, Beauty Salon Success Mentor and Speaker, based in New York. Charlotte asked if I would be a special guest on her very … [Read more...]

3 Tips for Looking After You

23 December, 2013

A recent post on LinkedIn prompted me to write this post. How well do you look after you in your business? I know, having owned a busy salon and running my own business for many years, how tough it can be on you, the salon owner. Some days you feel … [Read more...]

Tips for the last week of trade before Christmas

16 December, 2013

The last week of trade before Christmas is so exciting, your salon is a buzz, you are fully booked, and you’re making loads of retail sales that’s making your cash register sing. It’s a hard week too, not only do you have more tasks to perform in keeping the salon … [Read more...]

Selecting the Right Staff

10 December, 2013

Selecting the right staff for your salon can be crucial to how successful your business will be. I know, I’ve had some great staff, who you can trust with your life to do the right thing, to always be on time, look great, perform well, and really convey the overriding … [Read more...]

Christmas In Your Salon

27 November, 2013

What do you do this time of year to introduce Christmas into your salon? How can you make an impact on your clients and have them leave with a wonderful feeling of appreciation for all the work you have done? I used to love taking the time to change subtle … [Read more...]

Good Client Conversation

18 November, 2013

One of the most important things you can do in building your business is engage in good client conversation. It is the key to being able to build rapport quickly and create fabulous first and lasting impressions. Some clients will be ready to start a conversation with you immediately and … [Read more...]

10 Things That Turn Off Your Clients

11 November, 2013

Do you know what things are sabotaging your business? Turn offs are the tiny turn offs that might cause your clients to think about moving to a competitor business. Often unnoticed by you, the business owner, and certainly not considered by your staff at all, as most of the time … [Read more...]

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