Do you know what things are sabotaging your business? Turn offs are the tiny turn offs that might cause your clients to think about moving to a competitor business. Often unnoticed by you, the business owner, and certainly not considered by your staff at all, as most of the time … [Read more...]
Your Salon Etiquette
Where have people’s manners gone these days? Having good manners is essential to building relationships and growing business. Yes, life these days is so much faster than it used to be, but there is no excuse for rudeness, lack of acknowledgement or respect for others. Employing good manners will, … [Read more...]
Meeting The Needs Of The Global Trends
How ready are you going to be to embrace the key trends your salon will want to be focusing on? At the APAN Aesthetic practitioners advisory network conference recently, the overriding message was that if you want to stay competitive and in business you need to be constantly up skilling, … [Read more...]
What do salon owners want?
Do you know what your business needs to grow and enjoy success? Too often, as salon owners, you are so focused on the day to day small things that you easily lose sight of the bigger picture. Take a minute and think back to what your vision was when you … [Read more...]
What Does Your Salon Image Look Like?
Do you know what your clients think about you and your salon? Every day we decide unconsciously who and what we want in our lives, from the products we buy to the people we choose to be friends with and also do business with. Our decisions are based on our … [Read more...]
Attending to Business
If people love what they see and experience, they come back, and will refer their friends. If they don’t like what they see and experience, then they won’t come back, but the other part of this is that they will often broadcast their bad experience to all their friends. Can … [Read more...]
Creating Positive Change
What stops you from making positive change in you and your business? As individuals we are our own worst enemies sometimes when it comes to building success. It can be fear, laziness, indifference or lack of time and resources. Have you ever come up with excuses as to why you … [Read more...]
What is Branding?
Branding is all about having an identity, it is something that anyone can see, touch and experience, that provides them with conformation that you are who you say you are and what you say you are. In the salon industry, a highly service based industry, branding is very important, as … [Read more...]
Your Extended Image
Its quite possible that many of you have taken yourself off to another salon for a treatment and found that the experience was not as good as you had hoped it would be. Maybe the room was untidy, not fresh, clean, or looked disorganised. Your work area is a reflection … [Read more...]
Posture
Your posture is part of your non verbal communication Posture can demonstrate confidence, poise, presence, or it can demonstrate insecurity, fear, boredom or sheer laziness. How you hold your head, how you sit, walk and stand all constitute posture behaviour. How you move and carry yourself … [Read more...]