What Does Your Salon Image Look Like?

Do you know what your clients think about you and your salon?

Every day we decide unconsciously who and what we want in our lives, from the products we buy to the people we choose to be friends with and also do business with.

Our decisions are based on our interpretation of what we have seen and experienced over time, and also on what we assume these people and products are like.

But what happens when things go wrong? What does that do to your image?

In interviewing some people recently about the experiences they have had with salons, you would be shocked at what they are saying.

From having trouble securing a booking, to what the staff looked like and the impression that made, to the lasting impression the client had. It’s not a pretty story.

Now, not every salon will have this effect on new and potential clients, but it does give you a reality check as to what people are prepared to report on when even slightly prompted and asked.

No salon can afford to have bad press.

Here are some tips to ensure you are always in the minds of your client for the right reasons.

1. Have a telephone script written and implemented for new and existing clients.
2. Treat every client as though it will be your last.
3. If you have a system for customer service feedback, make sure you action any negative feedback you receive in a positive and constructive way.
4. Evaluate whether you are sending the right messages to your clients on your salon image through appropriate presentation of your salon and staff.
5. Never have a client feel like their business is not valued or that you don’t have time for them.

Your image is so important to the success of your salon, and there is so much you need to know.