What is the best way to grow your business?
My most effective strategy, whilst it might sound ‘fluffy and soft’ is through IMAGE.
Does your salon have an Image?
Do you have an Image?
To own, manage and be able to project your image, to the world, in a way that brings you opportunity, business and ultimate success in all areas of your life is why I have developed Business 4 Beauty.
The salon industry is moving forward at a fast pace, new technology, equipment, procedures and results are being presented daily. If you aspire to be at the top in this industry and work with leading salons, Doctors, Cosmetic Surgeons and skincare companies, then you have be prepared to put the effort in.
Your practical results need to be a shining example of how talented, educated, knowledgeable and experienced you are, in order for you to receive recognition.
But what if you, and how you present isn’t aligned with all of that. Looking the part, being able to create great first impressions and solid positive long lasting ones with your peers, your suppliers and your clients, is what will elevate you to the position you want and have worked so hard for.
If you are SERIOUS, about your personal brand, your expertise status, credibility, and reputation, then you need to consider ALL aspects of your total image.
I started in this industry with a tired, outdated salon that lacked personality, presence and appeal. The only good thing going for it was the position and the staff member managing it. But when she left to start a family, so did the clients. I had to quickly find the right staff, with the right attitude, skill and vision to help me turn the business around.
That wasn’t easy. Good staff who are proud of their profession, present well, and can communicate the right message to clients were few and far between. I was prepared to give any therapist a go if they had these qualities, even if they were not highly trained. Why? Because that’s what brought clients back.
The salon also had several facelifts, and with new technology introduced, results driven products and exceptional training from our new suppliers, business began building again.
It reinforced to me how important it is to really understand what you stand for in business, as a person, what your values are, and how these are translated in your daily life.
So with all that said, and having researched this topic within Australia and overseas, I know I can make a difference to your business by teaching you how to be on top of your Image, cultivate it, create it and maintain it so that you and your business stand out to attract affluence and growth.
Business 4 Beauty is online NOW
Download a free sample of the workbook, and get a feel for the content I will be sharing with you when you take this course.
Its unique, unlike any other coaching program available for salons. That’s because I have taken my expertise, knowledge, experience and passion and put together the most valuable personal development course you could ever do.
Where else can you learn about:
- personality styles,
- values,
- verbal and non verbal communication,
- personal style and colour,
- etiquette,
- brand awareness,
all in one course, tailored for the salon industry?
If you want to make it in this industry, and continue to build a solid reputation that brings you results, then you need to know what your Image is all about now, and how it will look in the future.
You owe it to yourself to invest in your future by investing in yourself first. It’s often the smallest things that can make or break how other people perceive you, It’s time to get it right.
Yours sincerely,
Julie Hyne
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