Has the Salon Industry lost its sparkle? I posted this on social media this morning and received a quick reply back from a CEO of one of the biggest and innovative skincare companies here in Australia. How dare I claim the industry has lost its sparkle? "Maybe people have lost … [Read more...]
What’s Competitive Advantage?
Competitive advantage occurs when an organisation acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly … [Read more...]
How to Impress New Clients with Vouchers
In the beauty industry, Mother's Day is synonymous with pampering, time out and relaxing. I know you would have already taken stock of your Mother's Day parcels and are in full swing selling vouchers and pamper packages. So what happens after Mother's Day? When those mums who may not ever … [Read more...]
