Has the Salon Industry lost its sparkle?

Has the Salon Industry lost its sparkle? I posted this on social media this morning and received a quick reply back from a CEO of one of the biggest and innovative skincare companies here in Australia.

How dare I claim the industry has lost its sparkle? “Maybe people have lost their way she claims, or forgotten how to shine, but the industry is more incredible than ever before. Technology is giving us skin health and anti ageing weapons second to none. Embrace advancement and you will never look back!”

That’s all fine and dandy if you are a salon switched on to what’s going on, have defined your niche and target market and are using their products and advancements in a way that is going to keep your clients excited and engaged and have the right staff to carry the message. Does technology create the sparkle or do the people working with it add the essential ingredients to make it shine?

But what if you have lost your sparkle, lost your nerve, feel overwhelmed with everything, can’t find the right staff, and don’t have the cash flow to invest in the new and exciting parcels they are tempting you with.

What then?

You know you might ultimately lose their support and not be able to stock the brand at all if you don’t pull your socks up and start moving product.

But here you are, looking at your retail shelf at the parcels from the last promotion you bought in from them. They are still sitting on your shelf, not moving, and you have no idea what to do about it. You try to emphasise to your staff that these need to be moved through, but their skills at prescribing and selling are just not making it happen. You believe you developed the best promotion ever to entice clients in to having the treatment and buy the products, but the promotion’s not selling either. The bookings are few and far between.

Despite the product training staff have had from the Company, its still not working and no amount of incentive and targeting that other coaches have recommended you implement is making an impact.

Now, what I am describing is at the worst end of the spectrum, but I do know salons that have been in this predicament, and seriously have nowhere to turn. They feel forgotten, lost, frustrated, and decide ultimately that maybe that product is not right for them and move to another range. Yes, that will work!

Next!

What if the whole process could be turned on its head. If you know that the product is right for you, imagine having a system and program that would train and help your team to work with it, talk about it, sell it, and ultimately love working with it and your salon. What would that mean to your business? Do you think that might have an impact on how clients felt about their experience in your salon?

What I experienced in my own salon and even now is that beauty therapists are not sales people. They hate the whole concept of selling, and describe it as making people feel pressured to buy. They just want to do their treatments that have been booked in for them and that’s it.

Well, there’s a big shift in this whole mindset, and it will have to change the way we hire, train and educate the girls now coming into the industry. The smart colleges are on to it, and have already been in touch with me.

You can get ahead of this wave by embracing the advancements I am offering you now, so that in the words of our CEO, you never look back!

How?

It’s easy…

I am holding a FREE webinar on 30 September where I will be disclosing how you can maximise your results in your salon through my unique 5 step system.

This is not taught at beauty colleges, yet, and I know you won’t know a lot of what I am going to be sharing with you. It’s all relevant, it is now, and is crucial if you want to stand out from the crowd.

You can register here and I look forward to seeing you on the call.

I would love your feedback on this topic and share your experiences so that others can learn as well.

To your salon brilliance and success.