In this world of social media, is it any wonder how some people have lost the art of communication and speaking clearly, to the point where I could question whether clients understand you at all sometimes, or vice versa. The casual insertion of slang and lazy words can often make … [Read more...]
Why you need to work on your business, even at Christmas.
Every year around about now, I hear business owners start giving excuses as to why they cant work on their business. If you mention work on your business, they'll say things like: I haven’t got time, I’m too busy, I need a holiday, The salon is too busy, I’ll tackle … [Read more...]
Would your salon attract a celebrity?
It’s a salon owner’s dream, to own a salon that could attract a person of celebrity status. Entertaining celebrities helps position your salon as being cool and ‘the place to go’, even though they can be demanding. Their presence can create a buzz of excitement, or an air of distinction … [Read more...]
5 Steps to Making Your Salon Irresistible
Feature article in Latest APAN Journal Winter Edition. There are 5 steps to making your salon irresistible. Salon owners around the world are united in experiencing similar issues. These issues include; unreliable and unproductive staff, rising expenses, difficult landlords, big gaps in … [Read more...]
Using an Answer Machine for your Business
Should your salon use an answer machine? As a client, the first thing you want when calling an establishment is to connect with someone, so that they find out what you called them for, whether it's information, or more importantly to make a booking. I call a lot of salons … [Read more...]
