What’s The Cost Of Not Knowing?

It’s not what the program costs,
it’s what it will cost you if you don’t do it!

This is a take on a famous Jim Rohn quote , but it is true.

In salons today, owners are constantly being challenged – by staff, suppliers, by your competition, your clients. The challenge is to be a better leader, a better marketer, a better provider of services, and a better businessperson. It’s overwhelming at times, salon owners ask themselves, how am I supposed to do all this AND work in my business?

The key is, you need a great team behind you so that you can do all of those things, and take time out to really focus on making your salon elite and preferred by clients who are willing to value what you do and what you are offering by returning, rebooking, referring and replenishing their home care.

To instil confidence in others so that they buy into your salon and the goals you have, we must know how to read between the lines.

Why? Because understanding where other people are coming from is the first step to getting them on your side. It’s the one competence that everyone needs – but the one that nobody talks about.

You can have the greatest ideas, but if you don’t know how to sell them to the people in your team and your ideal client – then you’re going to fail.

I call it political competence.

Political competence is the ability to read between the lines—to understand what you can and cannot control, when you need to take action, who will likely buck the system, who will be on your side, and how to build relationships and strong ties with people so that they support what you are trying to achieve.

Building up your political competence requires:

Working out your salons culture – whether it’s traditional, holistic, Cosmeceutical, paramedical, specific to a certain type of treatment or service.

Evaluating your team — what skills they have, what they’re saying (or, just as important, what they’re not saying), and how you can earn their trust and build stronger relationships with them in order to grow your business.

Figuring out who are the stars in your salon – whether they are willing to champion your ideas and vision.

Build relationships with those who have the insight to understand what you are wanting to achieve, and who are willing to invest in themselves to learn and develop. These are the ones whom clients most probably respect the most.

Until you know what qualities your staff have, you won’t be able to sell your ideas or build a business.
You’ll just be spinning your wheels and wasting your breath, worrying when the next girl is going to call up and tell you she is leaving the night before a busy day in the salon.

That leaves you stressed, and having to potentially disappoint and annoy clients in rescheduling them to make it all work.

When I had my salon business, I allowed staff to walk all over me. Why? Because I didn’t know how to read them, I didn’t appreciate the differences I was dealing with in relation to personalities, and what special gifts they had that I could really work with to turn things around.

It’s no fun being left high and dry without help and having to turn clients away. In fact, it’s soul destroying.
Are you with me?

I know you are, you probably just don’t want to admit it.

In Business4Beauty, because I had all of these problems too, I have compiled all of the training to help you take stock of your salon, and your team.

Know who you have, what they are capable of, and how they can benefit your business.

You’ll learn about their personality styles, their special gifts, and can take comfort in knowing that they will be skilled in correct language, behaviour, etiquette and presentation. All of the things they need to build business, for themselves and you.

You will learn about you too, where you fit into all of this, and how you can build better relationships with your clients, staff and suppliers, and be a better leader so that you will know if your team are stable, secure, and what they are looking for personally and professionally by working for you.

Bottom line: When you truly know about your staff, you stand a far greater chance of working with them, which is the first step to getting them on your side, and eliminating the stress and frustration I so often hear salon owners have about staff letting them down, leaving at the drop of a hat, and taking clients with them. It’s not that hard, all you have to do is take action.

What is it costing you to hold off investing in your staff and your business?

If you would like a free 30 minute discovery session to uncover the gaps in your salon business, enter your details below and if you are approved, I will be in touch with you very soon.

To your salon success.