Excellent customer experiences take time and attention to detail. It requires a conscious decision by you to get it right for your ultimate success.
No therapist or salon is successful by accident!
How Do You View An Exceptional Client Experience?
If you see it as a cost to the salon, i.e. it is not necessary or an extra chore, then the behaviour of the therapist will be self-fulfilling only, and you will be hearing clients that come in purely for price, discounts, and offers. The rewards you can gain – personally, financially, and professionally – are very limited.
Your customers will not be loyal in the true sense but revisit because you have an appointment time and are cheap.
Compare that to a therapist or salon that delivers the exceptional experience as a strategic measure to grow their business. They want to exceed customer expectations, empower staff to really take care of customers, turning them into raving fans. These therapists have an enhanced reputation, the salon experiences better staff retention, and customers will return again and again. They become advocates for you, the salon, and the products you use.
