Business 4 Beauty Professional

The Online Image Management and Personal Development course for Salon Owners, Managers and staff.

What is it?

Business 4 Beauty Professional is an online personal development and soft skills program for salon owners, therapists, stylists and students of the industry. Delivered over 4 modules, you’ll learn of the 5 areas of your total image you need to master to ensure success. Membership to this program is available with your payment below.

Why Online?

As a past salon owner, I understand just how hard it is to take time out from your business, let alone release your staff to attend training. It’s lost revenue, from having to limit the client bookings for that day, or close the shop, something in this day and age that you can’t afford to do. It’s costly and time consuming, so being able to work on your personal development online and in your own time makes perfect sense.

How does it work?

A weekly module will be released to you to complete in your own time.
Watch the video at the start of the module.
Follow the workbook, and type in or write down your thoughts and notes where there is space to do so.
Complete the assessment tasks before you go onto the next module.
A complete workbook can be downloaded and printed off for your personal use.
Other tools and exercises throughout the course are downloadable with your own unique member code as they produce reports that are uniquely yours.

What topics will be covered?

The topics in Business 4 Beauty will teach and empower an individual with beauty therapist training to identify the 5 steps to create and manage their own individual brand. These 5 steps are essential to building self esteem and confidence in order to gain greater opportunities to succeed. These topics are not covered in any other salon industry coaching programs today and constitute my own signature system called ‘The iBrand System’ ©

Topics include:

Image: Your personal presentation, polish, persuasiveness, physicality and projection.
Impression: Your ability to resonate, win respect, obtain referrals, repeat and loyal clients, and how that equates to rewards.
Impact: Your personal communication style, level of confidence, credibility and your client conversion.
Integrity: How secure, solid, stable are you, and are you star quality and saleable.
Identity: What is your passion, purpose, positioning, place, and priorities.

Can I see a sample?

Yes. Simply sign up for your Free Membership to watch part of a video and download a few pages from the workbook so you can see how easy it is to follow.

What are the benefits?

You can access this program anytime, anywhere, at your own pace and even after you have completed it.
You will receive personal insight reports on your personality style, special gifts and personal dressing style. These remain privately yours for ever, and can be used in all areas of your life, both personal and professional, providing you with life skills and salon marketing tips that you will use for ever.
You don’t have to take time out from your salon roster to attend, eliminating the problem of foregoing any salary or incentives you can earn on any day.
This course and its components will provide you with thought provoking and practical exercises that will have you improving and developing your personal brand and salon marketing skills straight away, so that you can start increasing your business results immediately.
The results and personal benefit you see and experience from completing the exercises can be a topic for team meeting discussion and salon coaching and career development.
You will understand and appreciate what it takes to dominate, be outstanding and in demand to position yourself for performance and profit.

Why you need to do this course?

The salon industry is hurting like many others. With changes in technology, education, product and procedures, the focus has shifted from maintaining suitable standards on presentation, etiquette, front and back of house manner, communication style and sales skills. Salon owners are trying to grow their businesses and generate larger volumes of sales but not necessarily achieving greater profitability and sustainable business. A gap exists to educate and train aspiring individuals to become outstanding, who will also become good role models for an industry that is here to make others feel good about how they look, and grow business from solid customer service and attention to detail.

Building your own brand identifies you as exceptional and allows you to dominate the industry, position yourself for high performance and profit.

Image sells, but few salon owners can identify what image their salon has in the marketplace. This leads to ineffective marketing, staff recruitment, and opportunities for growth. With my past experience as a salon owner, extensive business sales experience and knowledge and training in Image, there is no other salon marketing program that can provide you with the information, training and skills in this niche area.

If your salon is losing clients, seeing incomplete and hungry appointment books, have slow or no turn over of retail stock, employ staff who don’t care and even leave taking with them your best clients, and you are left with the stress, fatigue, worry and exhaustion of making it all work with no impact, then now is the time to act.

How much does it cost?

The course, and all of the downloadable reports for your personality insights, special gifts, personal style report and colour analysis are inclusive: