When was the last time you checked out your personal brand? Even though your salon and the products you use have a brand, you have a personal brand too, and this is just as important, if not more. You must develop your personal brand if you want to be successful.
Think for a moment what brings your customers into your business. Is it how amazing your salon looks from the outside, or the products you use? Is it the special offers you promote or what services you offer?
It can be all of the above, but at the end of it all, it’s you. I asked the question of a business networking group this week as to whether they attend one salon or float between a few, and the overriding feeling was that a salon would maintain their business if there were friendly attentive knowledgeable staff that provided an exceptional service consistently, and who cared about what they wanted.
Unfortunately, there were several who reported that bad service and staff not listening to their needs was a big turnoff and resulted in them not rebooking and going elsewhere.
What do your clients think of you?
How do you make them feel?
Would they be confident that you have the knowledge, skill and competence to deliver what they’re seeking?
I have spoken before about the power of first impressions, and how they can facilitate an opportunity to create rapport, but it is you and your ability to communicate and serve, in line with the image you portray that will help build and develop a powerful personal brand.
What differentiates you from your competition, is what developing your personal brand is about. If you have ever received compliments, testimonials, thankyou cards, these all help you understand how others feel about you and can help you define what your brand represents. You should be able to label it as your brand identity and is what you stand for, in your profession and as a person.
Once you have clarity on your brand, you need to protect it, this is what governs your reputation and client demand.
Because the nature of this progressive industry means that your brand is constantly evolving there are 5 tips I would like to share with you to ensure you are always ‘on brand’ .
- Be sincere with your brand,
- Show integrity by being true to your values,
- Always be building on your skills, practical and interpersonal
- Prove that your brand is worthy of repeat business by following through on your promises
- Understand your personal identity within your brand, what makes you unique and a stand out from others, what motivates you, inspires you to excel in your career, and recognize your flaws that can be continually worked on.
Follow these steps and you are well on your way to developing your own unique brand that cannot be duplicated!
By the way, if you want more information on how to build your personal brand, hop on over to www.business4beauty.com and check out the free sample of the online business4beauty professional home study program, guaranteed to transform you from being average to exceptional in just 4 weeks through the power of Image and branding strategy.
It’s a great program for salon owners, staff and graduates of the industry to refine your interpersonal skills, learn how to present, sell and position yourself for high performance and profit.
Of course, if you would rather talk to me personally on how I can help you in this field, just send me an email and I’ll be in touch really soon. For now, leave me a comment, share this video with your friends and colleagues. Tell me your story.
To your salon brilliance and success.