Feature article in Latest APAN Journal Winter Edition. There are 5 steps to making your salon irresistible. Salon owners around the world are united in experiencing similar issues. These issues include; unreliable and unproductive staff, rising expenses, difficult landlords, big gaps in … [Read more...]
How to Double Your Business!
What would it take to double your business this year? Double my business? That would be amazing wouldn’t it? So as the second question in the set of 4 I asked you recently, let’s focus on the intention. What would it take to double your business this year? Firstly, you need to check in with … [Read more...]
Authenticity: The Importance of being authentic
Are you being authentic? What I mean by that is are you demonstrating something that is sincere to you and your brand, not the brands you stock but your brand! What you represent and how you want your clients to see you? It's easy, when you are carrying a specific brand to get … [Read more...]
3 Important Reasons Why Having a Coach Will Help Your Salon Grow
There are 3 important reasons why having a salon coach will help your salon grow. When I owned my salon, there were times I felt like I was drowning, drowning in my own frustrations of being unable to make significant improvement on my results when I needed to. I’d looked at salon coach websites, … [Read more...]
Salon Behaviour
The 3 most toxic traits salon owners have to deal with and how to turn it all around When working with salon managers and their staff, one of the biggest complaints I hear is about staff, is their salon behaviour, their attitude, levels of motivation, gossiping, and unwillingness to be a part of a … [Read more...]
Client Retention: Do you delight your clients?
Do you delight your clients? As I grew up my mum always taught me to treat others just as I wanted to be treated. In business however, the slight twist to that philosophy is to treat your clients the way they want to be treated. It's the golden rule of etiquette that you find out about when you do … [Read more...]
Successful Salons Dominate rather than compete!
Do you want to compete, or dominate? I was prompted to write this blog after reading a Facebook post recently, where the salon owner was having a whinge about how many new salons had opened up around her that were offering the same service she did. Not only that, this was a service that she … [Read more...]
Using an Answer Machine for your Business
Should your salon use an answer machine? As a client, the first thing you want when calling an establishment is to connect with someone, so that they find out what you called them for, whether it's information, or more importantly to make a booking. I call a lot of salons and I would say that … [Read more...]
10 Tips to Ramp up Your Business in a Shopping Centre
Are you a salon owner whose salon is within a retail shopping complex? Regardless of how big or small it is, there are things you can do to help boost your business. Many salon owners lament over being seemingly 'stuck' and complain that their business is reliant on the activities of centre … [Read more...]
How to Impress New Clients with Vouchers
In the beauty industry, Mother's Day is synonymous with pampering, time out and relaxing. I know you would have already taken stock of your Mother's Day parcels and are in full swing selling vouchers and pamper packages. So what happens after Mother's Day? When those mums who may not ever have … [Read more...]
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