Its been Melbourne Cup carnival this week, and despite all of the fashion and frolicking that goes on and how distracting that can be, it had me thinking about winners, and what qualities they have that other people don’t. Because if you are investing in a racehorse, you expect there … [Read more...]
Communicating to Clients
How many times do you communicate with other people every day? You might not realise it, but you are communicating with others in every moment of every day when you are not alone. How you communicate is through your verbal and non verbal expression, and your visual expression. A study … [Read more...]
Do you have the ‘x’ factor?
I was hosting a breakfast this morning with salon owners and managers to talk about my book ‘Invaluable’: What every salon owner wanting success needs to know. It was an informal affair but it gave opportunity to discuss openly and candidly the issues salon owners face these days … [Read more...]
Would your salon attract a celebrity?
It’s a salon owner’s dream, to own a salon that could attract a person of celebrity status. Entertaining celebrities helps position your salon as being cool and ‘the place to go’, even though they can be demanding. Their presence can create a buzz of excitement, or an air of distinction … [Read more...]
Has the Salon Industry lost its sparkle?
Has the Salon Industry lost its sparkle? I posted this on social media this morning and received a quick reply back from a CEO of one of the biggest and innovative skincare companies here in Australia. How dare I claim the industry has lost its sparkle? "Maybe people have lost … [Read more...]
What’s Competitive Advantage?
Competitive advantage occurs when an organisation acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high grade ores or inexpensive power, or access to highly … [Read more...]
Facts you need to know if you are serious about your salon success
I love this time of year, the winter is over, and we can look forward to some brighter days, and warmth. But it's also the last quarter of the year, the time when you really need to be thinking about what you have achieved and what you still have to … [Read more...]
Tips to removing the roadblocks to success
What holds you back the most in your business? When you are in business, its really easy to be distracted by roadblocks to success that are inconsequential to moving you forward to achieving your goals. I know, I’ve worked my own business for over 12 years, and can easily put … [Read more...]
What’s the secret to doubling your business?
Would you like to grow your business, enjoy more sales, welcome more clients and have greater profits? ] Would you like to double your business? Of course you would, but often, we get stuck, or have a fear of trying again because what we have already tried didn’t work. There’s … [Read more...]
5 Steps to Making Your Salon Irresistible
Feature article in Latest APAN Journal Winter Edition. There are 5 steps to making your salon irresistible. Salon owners around the world are united in experiencing similar issues. These issues include; unreliable and unproductive staff, rising expenses, difficult landlords, big gaps in … [Read more...]
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