Where are you 2 months into 2014?

Is your salon brimming over with clients or are you wondering how your next supplier invoice is going to be paid?

I’m not going to tell you how to manage your expenses, that’s not my forte, but wouldn’t it be bliss if you didn’t have to think for a moment how you are going to pay your ever-increasing expenses this month.

Rent, wages, superannuation, salon overheads, marketing, the list goes on and on, and for every month you lose a loyal client, the ability to pay these easily and without question becomes harder.

It’s stressful. I know. I’ve been there.

So what do you do? You can’t fly blind. You have to know where you’re at. How many clients you actually have and what you need to do to keep them.

I know that you realize it costs 5 times as much to find and win a new client than it does to keep an existing one, so it makes sense don’t you think to do whatever it takes to maintain your loyal clients and keep them coming back for more.

If you are performing at your best, communicating effectively, at the level your client really understands and connects with, then you have a winning recipe for a sustainable business.

But, that’s not the case with many of you out there.

In conversations I have with salon owners, I hear over and over about:

Unreliable staff who are inconsistent performers
Appointment books that are never as full as you need them to be
Having to work harder than all of your staff to keep the salon afloat
Coaching programs that have failed to turn your salon around from losing money to being really profitable

The question I ask is why? Why continue sabotaging your business putting up with all of the above?

Maybe it’s time for something different.

A change of pace, change of focus, positive change that leads to activity, client retention and profit.

Do you still have a passion for what you do? Are you a proactive type of salon owner, or frustrated, overworked and walked all over by your staff?

Passionate, proactive, determined salon owners embrace change and create an environment where clients want to return, refer, rebook and replenish their home care on a regular basis.

Tired, fearful, complacent and ignorant salon owners think they can turn their business around themselves. But they never do! They just keep doing what they have always done, desperately looking for the next shining light they can try, but without having to invest a cent!

Do you want to know a secret? The time it will take you to find that solution, learn it, and then implement it will have cost you potentially thousands in lost revenue. Revenue that could have been in your bank had you made the decision to stop procrastinating and take action.

I get it. Trying something new takes courage. It means you are breaking away from the herd and doing something that others won’t. It means being singled out as unique, an entrepreneur, doing what is necessary to bring about the results you want to create.

It’s not for the faint hearted. It is for those of you who are passionate, determined, intelligent, confident, and who want to be elite, successful, knowledgeable, and a leader in your industry. It’s for those of you who are willing to take action and follow through.

It’s for those of you who have the outlook and attitude of this therapist undertaking the Business4Beauty program:

“I’m looking at myself in a more positive way, being in this industry I’m judged on many different levels so I must look my best everyday! It makes perfect sense to see it this way, as to clients – I’m learning to read them better, how to talk to different people to get their attention better. I’m finding the modules great. As I’m going though each book I’m finding I’m going back through the others to take down more detailed notes… so far I’m loving it :)” – Trudy.

Are you like Trudy? Don’t you wish you had a salon full of Trudy’s?

Business 4 Beauty is for you and I want to help you achieve exceptional results.

Have you checked it out?

You can, and at no cost to you by simply applying through this link.